Wildling x Joy


Wildling and Joy travel together to reach and empower people. With the idea to (re) find the connection to ourselves, to support each other and to grow together. Finding out who we are and then creating our own path - and setting out to walk it. Courageous, strengthened and self-confident.


Running in minimal shoes demands more of the muscles. Immobile feet are reactivated. In the long term, the feet are strengthened and they can move freely and flexibly.

The proximity to the ground also leads to better balance and surefootedness, as the body can optimally adapt to the ground conditions.

This allows a natural gait to be maintained and the joints to move freely and naturally and to do their job unhindered and efficiently.

Strong, healthy feet result in joy in movement.


Wildling shoes are favorite shoes that invite beginners as well as walkers with a lot of life experience to experience a natural running sensation.

It doesn’t matter who is in the shoes: Wildlings are unisex and can be worn at any age.

From feather-light Washi fabric to robust north wool, whether muted or bright colors – the new favorite wildling is just waiting to be discovered and to underline your individual style.

How – the function

After almost two years of intensive development work, the goal was achieved: a shoe that protects the foot from injuries and the weather, but which interferes with its natural movement and healthy growth as little as possible.


The Wildling last – the basic shape of the shoe – is based on an anatomical foot shape with a natural width that is based on a strong, healthy foot. It offers him the space he needs to develop healthily.

Fits narrow and wide: Due to the healthy width, the shoes naturally fit wide feet, which are usually narrowed in conventional shoes. At the same time, the lacing is set in such a way that the shoes can also fit around a foot with a smaller volume. For particularly narrow feet, we also recommend using an insole that compensates for the missing volume.


If you look at a wildling from below, you may at first be amazed at the unusual shape of the sole. It was inspired by Japanese ninja boots, which protect the foot, but at the same time allow it the necessary flexibility.

The characteristic gap in the sole ensures that the foot can move freely, while the grooved profile, which is modeled on a fox’s paw, provides support at the same time.


With a thickness between 1.5 and 4.5 mm, the Wildling sole makes it possible to consciously perceive the ground again.

While we usually take big, hard steps in conventional shoes, the steps in minimal shoes become smaller and gentler.

We walk more carefully and our movements are dampened by the body’s natural cushioning mechanism. At the same time, we develop a better sense of our surroundings and train our balance.


Wildling shoes do not have a footbed so that the foot muscles can work with every step. Without this, the muscles do not simply rest, but have to adapt to different surfaces, compensate for them and are thereby strengthened. With increasingly strong muscles, the foot becomes wider again, the toe position straighter and the arch of the foot more pronounced. Especially in the toe area you can see the difference to the conventional shoe shape.

The big toe needs this space in order to assume its natural angle and to fulfill its important function in a powerful forward movement, the distribution of body weight and the development of a strong arch of the foot. Even the first signs of degeneration and deformation can be reversed through natural walking and the increased space.

What – the materials

“The leg resembles a pendulum. The bigger the weight in the end, the more energy is needed to make it vibrate. “
David Epstein, The Sports Gene.

For unrestricted freedom of movement and a feeling like barefoot, wildlings are particularly light thanks to their flexible and predominantly natural materials.


As far as possible, we use pure natural materials such as cotton, hemp, wool, linen and cork for our shoes. The fabrics used are soft and flexible so that nothing pinches or pinches. We deliberately do without shaping elements such as toe and heel caps. So the shoe can adapt to the foot – and not the other way around.

The fact that the shoe wraps around the foot like a second skin and that one or the other crease can arise may initially be unfamiliar. However, it does not reduce the quality in the least. On the contrary: The high flexibility and adaptability not only increase wearing comfort, but also foot health.


At Wildling, naturalness doesn’t stop with the feeling of running. That is why we use as pure natural materials as possible.

The summer models are much more airy with outer fabrics made of cotton, washi, hemp or linen. They support a pleasant foot climate – even at high temperatures. The materials are mostly from controlled organic cultivation and natural pigments are used to dye the shoes.


In winter we like to fall back on the warming properties of natural wool. For the procurement of all raw materials, we have set strict criteria for ourselves, according to which we select our suppliers.

We use wool from controlled organic animal husbandry and from landscape conservation projects, such as north wool.

To make the winter wildlings even more weather-resistant, they are pre-treated with an environmentally friendly impregnation.

This makes them water-repellent and breathable, which makes them an ideal alternative to leather or plastic shoes.


Why minimal shoes?
98% of all children are born with healthy feet. Unfortunately, only 20% can maintain this foot health into adulthood. If the foot can develop and move freely in the course of growth, it will develop strong muscles. In conventional shoes, however, there is not enough space for it. The toe area tapers to a point, while the foot actually becomes wider there and accordingly requires more space. In addition, thick, stiff soles and footbeds prevent the foot muscles from being challenged and trained accordingly. The result after wearing conventional, poorly fitting shoes: rudimentary muscles and deformed toes on adult feet. We want to change that.

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